If you know me at all, you know I have a soft spot for the question Why.
Why makes my heart beat a little bit faster, as I truly believe knowing what lies at the heart of something, a passion, an interest, a purpose, makes a difference. It makes the feeling behind the action and/or words purer, more energetic, vibrant and full of life.
So ask yourself – what is your Why?
But don’t stop there. Do it the Toyota Way, asking at least five why’s in a row, really getting to the bottom of it, finding the root-cause.
But it doesn’t have to be a problem that needs fixing. Not at all. Rather. Get to the heart of what makes you happy everyday, and then, DO more of that. Create a life where that Why infuses your day. Every day.
I know my Why. But still. I get prompted by this Advent Calendar to dig deeper. To redefine it. Or clarify it. It’s as if the rough sketch is about to turn into a sharp and well-shot photograph. With great clarity in the details, and unquestionably clear in what it’s showing.
Yeah. My Why is getting sharper. Your’s?
Reflection #22 of 24 from the notes I took and the experience I had at the Seth Godin Q&A-session in London, November 2015. These reflections will constitute my Advent Calendar for 2015, and will be posted daily from December 1st to the 24th.

when the final minute was up, I was crying my heart out (as you can see in the snap shot selfie I took of my puffy face and red eyes). Fully aware I was in a movie theater, it didn’t really feel like the space to have an emotional breakdown, so I tried to regain my composure. Luckily, my company at the time, took a look at me, and knew precisely why I was crying hard. She said ”The things we humans do to each other”, or something similar. And yup. That was the thought running over and over in my head:
Because, man, are we ever missing out! Here’s a genius, who…. no. I don’t want to spoil the movie for you, if you haven’t seen it yet. But suffice to say, without him, the world would indeed be a very different place than the world we live in today. And it would have cost a lot more human lives at that.



