If you know me at all, you know I have a soft spot for the question Why.

Why makes my heart beat a little bit faster, as I truly believe knowing what lies at the heart of something, a passion, an interest, a purpose, makes a difference. It makes the feeling behind the action and/or words purer, more energetic, vibrant and full of life.

So ask yourself – what is your Why?

But don’t stop there. Do it the Toyota Way, asking at least five why’s in a row, really getting to the bottom of it, finding the root-cause.

But it doesn’t have to be a problem that needs fixing. Not at all. Rather. Get to the heart of what makes you happy everyday, and then, DO more of that. Create a life where that Why infuses your day. Every day.

I know my Why. But still. I get prompted by this Advent Calendar to dig deeper. To redefine it. Or clarify it. It’s as if the rough sketch is about to turn into a sharp and well-shot photograph. With great clarity in the details, and unquestionably clear in what it’s showing.

Yeah. My Why is getting sharper. Your’s?

Reflection #22 of 24 from the notes I took and the experience I had at the Seth Godin Q&A-session in London, November 2015. These reflections will constitute my Advent Calendar for 2015, and will be posted daily from December 1st to the 24th.