Seth Godin was asked how he manages to publish such great content on his blog, daily, without fail. His answer, short and sweet, was to come up with a lot of bad ideas.
What the world gets to see on his blog, is the result of a ruthless culling. Seth told us he writes ten to fifteen rudimentary blog posts a day, fine tunes three to four, and finally decided which is the best. That’s the one we, as his readers, get to see.
This chocked me. And from what I heard of my fellow participants at #SethinLondon, this was one of the things that really stood out for a lot of us.
I mean. I’ve set my sights on blogging daily, and I do, more or less. Have been doing it for soon to be three years now. But I’m still at that stage where I’m happy that I write one post. I mean, sometimes I do write more than one post, but rather than cull them from possible posts to publish on account of not being good enough, I save them for a day when my inspiration is lacking. Which means, you lot aren’t as lucky as the blog readers of Seth Godin are. His readers know what he publishes has been through a quality check, of sorts. My posts, very little quality control in my blogging process, I have to confess. I write, and then I publish. Seldom do I throw it away, thinking it’s not good enough to publish. But perhaps I should start to question my postings a bit more?
Oh well. I’m not putting myself and my blogging down though. I do learn. A lot. I mean, my writing is improving, based on this aim of mine to blog daily. But since I’m actually starting a new blog, solely in English, come the new year, perhaps I should set a higher standard with a lower frequency for that blog? Blogging three times per week, making sure what get’s published is up to the mark?
Reflection #2 of 24 from the notes I took and the experience I had at the Seth Godin Q&A-session in London, November 2015. These reflections will constitute my Advent Calendar for 2015, and will be posted daily from December 1st to the 24th.