Everyone has heard of a thirty second elevator pitch. But have you ever heard of anyone actually getting anywhere with one? Making a sale? Catching a big fish, so to speak?

I doubt it. I haven’t heard of any example at least. Maybe you have?

Anyway. Seth has a suggestion, and I love it.

Rather than go down the Ego lane of making an elevator pitch, get an elevator question instead. Questions are so much more invigorating and interesting than any pitch you might come up with.

And once you have you elevator question ready (or two? Three? Ten?), make sure you have this down as well: Be. Honestly. Curious. About. The. Answer. 

Otherwise you don’t have to bother. People who ask a question without an interest in the answer isn’t much fun to talk to, are they?

Reflection #21 of 24 from the notes I took and the experience I had at the Seth Godin Q&A-session in London, November 2015. These reflections will constitute my Advent Calendar for 2015, and will be posted daily from December 1st to the 24th.